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Flare has turned the table on its own business to revitalise its own brand. Using our experience of building new brands from scratch for many of our clients we wanted a powerful visual image that would reflect our aims and objectives and be appealing and recognisable.

So out goes the old purple and black logo and this is replaced with a bold new brand that combines vibrant modern colours with the emphasis on the curve in the "F" in Flare to compliment our new strap line "imagine seeing round corners".

The need to evolve our identity and house style was identified after a company focus day in London, when the days exercise identified what the company stood for and how it wanted to communicate this to clients. The new branding, stationary and web site all help reveal the inside working of Flare and together they represent an evolution in terms of name and image.

Published on the 19th December 2007

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Unlike that lazy dog that never chases the bone, the team at flare are eager to please and there is nothing more important then having a job done on time.

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