Matrix Solutions
Matrix Solutions is a leading independent provider of business and customer intelligence, specialising mainly in supporting financial sector clients. They asked us to develop a more effective corporate strategy for communicating with their target audience. The project involved creating a dynamic new website with a structure focused on bringing greater clarity and simplicity to their client offer.
We worked closely with the client to design an authoritative new corporate identity to support stronger positioning and greater visibility in the marketplace. An integral part of the rebranding process was to review and refine their product packages, providing comprehensive copywriting input to simplify and streamline the explanations of their products and services and clarify the client benefits.
We then designed and built a new website that better reflects Matrix Solutions’ highly respected status and presents their sophisticated portfolio of business intelligence products and services in a much more user-friendly way.