Podium Fitness
A website needs to be fit for purpose – especially if you’re providing fitness training services! So when we designed a new site for Podium Fitness, we put our usual care and consideration into designing the user interface.
With three core services on offer – Personal, Group and Corporate Fitness – we proposed a simple, logical and easily understandable home page, featuring three entry portals: one for each of the services. That helps site visitors to instantly home in on the service they’re looking for.
Further information appears ‘below the fold’. This is the lower part of the page, which you need to scroll down to view. ‘Real-life’ images have been used throughout the site to help establish a rapport with the target audience, rather than unrealistic stock library photos of glamorous people.
Added value on the site includes a blog and a nutritional advice page. Both of these elements encourage site visitors to return frequently – and because they are genuinely beneficial for the reader, they help to build a friendly relationship between the reader and Podium Fitness.