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Beyond Boyle

Project: logo design, branding, web site development

Beyond Boyle is a food-related business that seamlessly incorporates a social mission. It offers private dining experiences and organises unique events, and also creates opportunities for homeless and vulnerable people, through inspirational work placements and training.

Our logo design reflects the focus on food by incorporating subtle knife and fork elements into the typography. On the web site, which we developed in conjunction with Giant Arc Design, we added an unusual dimension by incorporating partially hidden photographs that can be fully revealed by clicking on a 'show image' button. Without detracting from the text content of each page, this enables the powerful images to be viewed at a much large size than is normally possible.

Several other features are included that encourage visitors to explore the site looking for menus, booklists and so on, and there's even an interactive section that enables lunch reservations to be booked effortlessly on-line.

Click to read about Beyond Boyle's pitch for investment to the dragons den.

What our client thinks
It is difficult to put into one sentence the influence that Flare has had on Beyond Boyles success. Right from the early days they have helped me shape my brand with hugely creative designs that carried the approach that I pictured in my mind. They then built on this design with advice on how to manipulate it into others areas of the business particularly the website, books, and print and activational concepts.

Flare imaging have become a much valued partner of Beyond Boyle's that get involved with strategy into action program that helps steer our path to success. Attending creative workshops and challenger groups that we put on.

Lastly I would say that Flare have kept us a head of the hospitality game with the technology that we use for sure!
Mr. Simon Boyle - Managing Director

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