Stationery

How hard does your stationery work? Don't think of letter headings merely as something you use for letters. Don't regard compliments slips as only for enclosing with cheques. Don't consider business cards just as a note of your email address and phone number...

Instead, try thinking of your stationery as a suite of marketing tools that can be used to build your brand, and sell your products or services. Why not put an advert for one of your products on the back of your letter headings? Showcase your menu of services on your compliments slips. Include a photo of yourself on your business cards, so that recipients can put a name to the face. And cards don't have to be oblong. Maximise impact with a foldout design, or an unexpected shape - perhaps square, or even oval?

Stationery

Call us on 0845 241 7383

Top tip

When having a logo designed remember that a two colour logo is cheaper to print than a 4 colour logo and a vector graphic can scale better than a jpeg.

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