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Takeoff UKProject: web site design, e-commerce, copywriting, marketing Takeoff UK is an exciting new commission-free travel concept that enables both leisure and business travellers to save up to 20% of their travel, accommodation and holiday costs. We created a fresh-looking, colorful and lively site with strong design features, easy navigation and straight-talking, waffle-free copy. The site revolves around three sections, each tailored to meet the needs of specific user groups: leisure travellers, business travellers, and bespoke travellers. To qualify for the cost savings, individuals pay a relatively small annual club membership fee that depends on the regions of the world in which they travel. Membership for bespoke travellers includes access to a concierge service, while companies are set up with their own bespoke Business Travel Plan. The site includes a section where members can sign in and view their profile and booking history, and there are also sections devoted to news, and to FAQs. As well as designing the web site we provided Takeoff with business and marketing-related input and advice on the best way to structure the packages. |
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