Public relations
Public relations can be a useful tool to increase the visibility of your company or brand and drive traffic to your website. Getting your message out there in the public domain can be achieved in various ways, some more subtle (or cunning) than others.
We have achieved some success for clients in this area by writing short media-friendly articles that are distributed online to appropriate contacts, such as national, local and regional press, newswires, article distribution sites, directories, review sites, social network sites, forums, blogs, and blog link sites. The articles consequently get published virally in a wide variety of online and printed media, potentially leading to increased ‘word of mouth’ publicity and improved recognition by search engines.
As a bonus, these articles can often be re-used by the client as content for their own newsletters and to add value to their own website (for example, in a tips and tricks or trade secrets section). Some examples are linked to this page.
Increase the visibility of your company